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Videos can nudge your customers to buy, when they are on the edge of buying.
How to do that? By creatively showing the features that made them click on your product in the first place.
Yeah we know.. "creatively showing" is a really vague statement. So, let's show you the features we listed while also telling you the creative reasoning behind it.
The first thing you feel while holding the mug is its contours and patterns, so naturally we had to begin there.
We decided to sculpt the ice to be in the shape of the mug and melt it, to hit the 10 hours of cooling and zero condensation in one shot.
The mug is really spill proof so the best way to show it is to demonstrate it from a cool angle.
Let's break the ground from the impact of the power bank to show its ruggedness.
The input output ports is an important. Conveying it through multiple indicators is necessary.
This is what matters to the consumer at the end, "how many times can this power bank charge my device?" We had to give a clear attractive answer to that question.
This is it! Now with all your key video experiences in place, you can be assured that your launch campaigns will truly be maximised. The primary goal of Launch videos is to create an intrigue to further your to be customers to key sale experiences that turn them into paying customers.
So, the idea was to show that this product is so natural that a hummingbird confuses it with flowers. Yeah.. its exaggerated but works.
This was the perfect selling point to go for the eye candy shot which conveys a sense of freshness while keeping your the customers intrigued.
Trekking, hiking, mountains, wind are the things we associate with nature, health & joy. Presenting the product in that environment results in positive association.
Shoes tapping themselves and moving around was our way of conveying the stylish movement of shoes.
Feather light shoes, yeah we are going to transition to a feather for sure.
Showing all the variants of the shoe while making sure they continue to move and fly to tie back to the easy to move aspect.
We made the product and the coffee beans burst through the frame
Let's spill a bunch of authentic arabica beans to fill the frame.
Ps: The arabica beans had to be medium roast instead of dark roast to make them look right on the camera.
We made the spilled arabica beans transform into a heart made of instant coffee that pumps to the beat.